Privacy Policy

Last updated: March 2026

1. Introduction

Discount Used Tractor Parts (Pty) Ltd ("DUTP", "we", "us", or "our") is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA) and other applicable South African legislation.

By using our website, submitting a quote request, or communicating with us, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

We may collect the following types of personal information:

• Contact Information: Full name, email address, phone number, company name
• Quote Request Details: Machine make and model, parts required, quantities, special requirements
• Account Information: Email address and password (encrypted) when you create an account
• Communication Records: Correspondence via email, WhatsApp, phone, or website enquiry forms
• Technical Data: IP address, browser type, device information, pages visited, and cookies (see our Cookie Policy)
• Newsletter Preferences: Email address and subscription status

3. How We Use Your Information

We use your personal information for the following purposes:

• Processing and responding to quote requests and enquiries
• Sourcing and supplying tractor, combine, and farm equipment parts
• Communicating with you about orders, quotes, and deliveries
• Managing your account and providing customer support
• Sending product updates and newsletters (with your consent)
• Improving our website, products, and services
• Complying with legal obligations and resolving disputes
• Analysing website usage to improve the customer experience

4. How We Protect Your Information

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encrypted storage of passwords and sensitive data
• Secure HTTPS connections for all website communications
• Access controls limiting who can view personal information
• Regular review of our security practices and procedures

5. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: Trusted third-party services that help us operate our business (e.g., email delivery, analytics, courier services)
• Group Companies: Other companies within the Discount Group, subject to the same privacy protections
• Legal Requirements: When required by law, court order, or regulatory authority
• Business Protection: To protect our rights, property, or safety, or that of our customers and partners

6. Email & Marketing Consent

We will only send you marketing communications (such as newsletters, product updates, or promotions) if you have given your explicit consent. You may withdraw your consent and unsubscribe at any time by:

• Clicking the "Unsubscribe" link in any marketing email
• Contacting us at it@dutp.co.za
• Updating your preferences in your account settings

Transactional communications (such as quote confirmations and delivery updates) are not considered marketing and will be sent as necessary to fulfil your requests.

7. Cookies & Tracking

Our website uses cookies and similar technologies to improve your experience and analyse website traffic. For full details on the cookies we use and how to control them, please see our Cookie Policy.

8. Your Rights Under POPIA

Under the Protection of Personal Information Act, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal obligations)
• Object to the processing of your personal information
• Withdraw consent for marketing communications at any time
• Lodge a complaint with the Information Regulator if you believe your rights have been infringed

To exercise any of these rights, please contact us using the details provided below.

9. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Quote records and transaction history may be retained for accounting and legal compliance purposes. Account data is retained until you request deletion. Marketing data is deleted upon unsubscription.

10. Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how your information is being handled, please contact us:

Discount Used Tractor Parts (Pty) Ltd
Portion 125, Section 22, Witklip
Delmas, Mpumalanga 2210, South Africa
Phone: +27 13 668 2000
Email: it@dutp.co.za